Essay about Comparison of 2 Different Shopping Areas

682 Words May 7th, 2012 3 Pages
There are so many options to choose from when thinking about comparing two different shopping areas. Even though the ones that I have chosen are directly next to each other they are both very different is many ways. The Burlington Town Center (aka The Square Mall) and Church Street marketplace are the two I have chosen to compare and contrast. Each hold their own great qualities that make them what they are. The Burlington Town Center is a great place to go and shop if you are part of Generation Y. Although they may hold some great stores that appeal to different generations they are mostly focused on the Y generation. It is also within walking distance of many different great things in Burlington which is one of the great appeals of …show more content…
They try to appeal to the middle/upper class with their higher quality of stores and dining options but they do offer some younger targeted stores and they are also a prime location for college students during school. The college students love to go to Church Street for the bar scene, which Church Street has on one end of it. They mostly promote on their website or through the luxury of the many events that they hold every year. They hold prime real-estate for many different events. With the amount of shopping options on this one street alone and having a mall entrance on the road, they don’t need to do that much to promote themselves to the public. Although the two shopping areas are connected at the hip they are both different in so many different ways. That is a great thing, because being that they both have diverse target markets they can draw in an even larger crowd than normal. It is a positive thing and benefits both shopping areas. So no matter if you are looking to spend $20 or $100 for a pair of pants, you would find a pair of pants at one of the many stores located in the mall or Church Street. Pricing

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