Shopping Mall Observation A sociological observation was conducted at Manhattan Village mall from 5:48 P.M. to 8:00 P.M. on Saturday, September 18, 2010. There were many different types of ethnicity and different ways of how people act. On the observation day, there were many people in groups of three or more. People tend to just worry about themselves and their own group. Many families brought little kids and let them play around the water fountain. People are so unique in so many ways such as different cultures, views, an d perceptions. In order to communicate and adapt to a new culture, people must learn to understand signs, norms, and social control. These three factors are important and touch almost every aspect of social life.
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However, if the security sees that the boy puts the hood on again, then he has to leave the mall. These norms are important in the shopping mall because the mall should be a safe place for everyone to hang out. If there are no norms, people would trash the mall and the mall is no longer a safe place to hang out. Social control is “the formal and informal mechanisms used to increase conformity to values and norms and thus increase social cohesion”(Ferris and Stein 105). Everybody needs to follow and obey the rules or there will be consequences. However, social control is established by sanctions. According to Ferris and Stein, sanctions are “ a means of enforcing norms”(105). There are positive and negative sanctions. Positive sanctions are approval such as handshake, smile, praise, or reward. Negative sanctions are disapproval like harsh words, fine, or even jail.
Some examples of positive sanctions are when the employees greet and shake hands with the customers. Also, this one young girl picked up a piece of trash and put it in the trash can. The janitor came and said thanks. Some of the negative sanctions examples are when one little boy got asked if he took some candies. The boy was about ten year old and he took some candies from Godiva. Even though the security did not arrest him but the boy was ask to leave. The boy received some harsh words from the security. Also the lady brought her dog broke the rules so she has to