Shopping Mall Impact on Small Bussinesses Essays
A small sample survey of the impact of malls on small shops and hawkers in Mumbai points to a decline in sales of groceries, fruits and vegetables, processed foods, garments, shoes, electronic and electrical goods in these retail outlets, ultimately threatening 50 per cent of them with closure or a major decline in business. Only 14 per cent of the sample of small shops and hawkers has so far been able to respond to the competitive threat of the malls with the institution of fresh sales promotion initiatives.
India is attempting to do in 10 years what took 25-30 years in other major global markets. However, to-date there is very little understanding of what the impact of …show more content…
Table 2: Distribution of Sample Shops/Hawkers by Value of Inventory
Rs Lakh ≤ 20 20 > ≤30 30 > ≤40 > 40
Table 7: Patronage of High Value Customers by the Sample Shops/Hawkers Due to Mall Operations
Patronage of High Value Customers Number of shops/ hawkers reporting Per cent of shops/ hawkers reporting Up Same Down
Table 8: Sales Decline of Shops/Hawkers by