Shopping Mall Impact on Small Bussinesses Essays

2055 Words Mar 1st, 2012 9 Pages
Impact of Malls on Small Shops and Hawkers
A small sample survey of the impact of malls on small shops and hawkers in Mumbai points to a decline in sales of groceries, fruits and vegetables, processed foods, garments, shoes, electronic and electrical goods in these retail outlets, ultimately threatening 50 per cent of them with closure or a major decline in business. Only 14 per cent of the sample of small shops and hawkers has so far been able to respond to the competitive threat of the malls with the institution of fresh sales promotion initiatives.
India is attempting to do in 10 years what took 25-30 years in other major global markets. However, to-date there is very little understanding of what the impact of
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Thirty of these small retail shops were in Lower Parel in the vicinity of a mall, 10 were near a new mall in Mumbai Central, and the remaining 42 were located in the vicinity of two malls in the BhandupMulund area. The hawkers were scattered over these areas, 16 in Lower Parel, 11 in Bhandup-Mulund and the remaining in Mumbai Central. In all, 112 responses were obtained. The retail outlets, including those that processed and sold food, were all run by owners or caretakers. Such retail outlets are referred to as “unorganised” retailers. A mall typically has a large real estate infrastructure spread over many thousand sq ft where a number of specialty retail chains and a supermarket coexist. Four malls, one each in Lower Parel and Bombay Central, and two in Mulund were chosen on the basis of the time they have been in operation. It is assumed that the older the mall, the more discernible and longlasting is the impact on nearby small shops and hawkers. The Phoenix Mall in Lower

Table 2: Distribution of Sample Shops/Hawkers by Value of Inventory
Rs Lakh ≤ 20 20 > ≤30 30 > ≤40 > 40

Table 7: Patronage of High Value Customers by the Sample Shops/Hawkers Due to Mall Operations
Patronage of High Value Customers Number of shops/ hawkers reporting Per cent of shops/ hawkers reporting Up Same Down

7 6

41 37

64 57

Table 8: Sales Decline of Shops/Hawkers by

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